Our Story

Since its inception in 2004, National Sports Development (NSD) has become Calgary’s most talked about sport development and fitness/conditioning training company.

NSD founder and managing partner, Brian R. Strong and the company’s shareholder group founded NSD with the sole purpose of wanting to assist amateur athletes in achieving their athletic goals and dreams. The basis of NSD’s belief was that if the company could consistently provide three key pillars to developing athletes, they would have a significantly increased opportunity to succeed in their sport of choice. By successfully offering these three vitally linked components, NSD created an identifiable niche in the marketplace and has become an industry leader in athletic development.

  • Provide athletes of all ability levels and sport, access to year round high level sport specific coaching & instruction
  • Provide athletes of all ability levels and sport, access to year round customized strength and conditioning programs
  • Provide athletes of all ability levels and sport, access to year round high performance training facilities

Today, NSD continues to stay true to its founding philosophies of "Building Better Athletes" from amateur to professional ranks; however, has recognized the importance of expanding its athletic development expertise through to general sport and fitness programming for all ages and ability levels. This enhanced focus has allowed the company to evolve the sports and fitness elements thus giving rise to the NSD Sports & Fitness Club moving forward.

The new combined brand reflects the founding groups’ vision of wanting to assist amateur athletes in achieving their athletic goals and dreams, along with extending that opportunity to others by creating a sports and fitness club model for all to enjoy. With a commitment to active and healthy living for every age, NSD’s club philosophy fosters its members to LIVE – TRAIN – ACHIEVE.

LIVE life to its fullest. TRAIN to be the best you can be. ACHIEVE your goals.

Welcome to the NSD Sports & Fitness Club.